So we are pretty hip on the different ways we are able to
access television programming nowadays. These include cable, Video on Demand,
online video titles, and meta data based menu searches. Excluding cable, these
are all relatively new alternative ways of viewing programs and clips. With these new
innovations begs the questions: Can television meet the viewing demands that
the new web based innovations are creating. Will cable keep the same format for
accessing programming and overcome the dawn of the new horizon, which is
Internet based television.
Cable programmers are definitely seeing the rise of instant
gratification when it comes to accessing programming on the Internet. With this
new rise of efficient search methods that are being developed and implemented
over the web, you can not help but to wonder if television programmer are
taking into consideration the web is meeting the new expectations of the “I
want it now” viewers. When you want to watch a clip or maybe a whole program of
your favorite show, search methods like Google, voice activated search
interfaces, and graph search. Graph
search is a database of entities that all share a relationship. Wired
One thing to understand is within all these programs there
is a lot of information that is stored in order to be able to access them. Thanks to search engines and databases at our
fingertips, viewers not only rely on these databases they have also created a
dependency to use the art of keyword searches to find there favorite programs
for online streaming purposes.
The real question that should be asked is if viewers who are
supplementing their television viewing by accessing programing through the use
of an Internet connected devise, will they stop at that or take the leap of
faith and rely solely on Internet based viewing of their programs. Brand watch
Are Americans keeping up with forever changing effects on the
digital world to take this leap of faith? As more and more American continue to
use these devises to watch television programs at home in the same room where
the television is located, why should they even bother to turn it on.
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