Sunday, November 10, 2013

Cable Vs. The Internet: A Duel to the Death?


So we are pretty hip on the different ways we are able to access television programming nowadays. These include cable, Video on Demand, online video titles, and meta data based menu searches. Excluding cable, these are all relatively new alternative ways of viewing programs and clips. With these new innovations begs the questions: Can television meet the viewing demands that the new web based innovations are creating. Will cable keep the same format for accessing programming and overcome the dawn of the new horizon, which is Internet based television.

Cable programmers are definitely seeing the rise of instant gratification when it comes to accessing programming on the Internet. With this new rise of efficient search methods that are being developed and implemented over the web, you can not help but to wonder if television programmer are taking into consideration the web is meeting the new expectations of the “I want it now” viewers. When you want to watch a clip or maybe a whole program of your favorite show, search methods like Google, voice activated search interfaces, and graph search.  Graph search is a database of entities that all share a relationship.  Wired
One thing to understand is within all these programs there is a lot of information that is stored in order to be able to access them.  Thanks to search engines and databases at our fingertips, viewers not only rely on these databases they have also created a dependency to use the art of keyword searches to find there favorite programs for online streaming purposes.

The real question that should be asked is if viewers who are supplementing their television viewing by accessing programing through the use of an Internet connected devise, will they stop at that or take the leap of faith and rely solely on Internet based viewing of their programs. Brand watch
Are Americans keeping up with forever changing effects on the digital world to take this leap of faith? As more and more American continue to use these devises to watch television programs at home in the same room where the television is located, why should they even bother to turn it on.

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