There is a Swedish proverb that says many small streams will
form a large river. I enjoy this saying and will guide me into the world of
monetizing intellectual property via the Internet. Ads are the first and easiest way to create a
revenue stream and keep it going. You
tube has made this available to everyone now. All you have to do is turn on the
monetizing function and the amount that you generate is based on CPM or cost
per thousand. This is dependent on the niche and where people can navigate to
view your property. Your objective should be to get build your brand to obtain
at least one thousand views a day. Once
your audience is growing and becoming engaged, you should begin making and
selling products that complement your brand.
Products like shirts, cups, mugs, and even books can really jump-start
your brand for your television and website.
Direct ad sales and product placement is said should be the next tactic
of your strategy. Now that you have an
audience and complementary products for the public, you can now build direct
relationships with other brands. This
process can be more involved and you will have to cultivate the relationships.
As long as you set your prices correctly it can more than worth it. When your numbers have reached a level of
demand where other sites want to syndicate your content, you will then have to
create the proper licensing and contracting. Depending is makes you an offer to
syndicate your content make sure you read the fine print and keep in mind to
drive those viewers to the main hub of your content. You could also repackage
your content for sale via DVD or as a pay per download with extra features.
This works well if you are creating scripted content. Once all these components are present and you
have built a great reputation for creating original content, companies will
begin to approach you to create original content for them and that is the ultimate
objective for anyone with a web series.
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